In a time when photography was not considered to be an art form, Ansel Adams stood in this exact spot - determined to capture the subtle qualities of this landscape. His goal was to awaken the people to the beauty of nature and to use photography in the interests of environmental preservation. Adam’s tenacity found himself in front of president Gerald Ford on one occasion, presenting a photograph of Yosemite with the inscription: “Now, Mr. President, every time you look up at this picture, I want you to remember your obligation to the national parks.” Imagine Ansel Adams today with an instagram account. In a slurry of pretty pictures, his would still rise to the top because somewhere before his #nofilter hashtag you’d encounter his view of wilderness: “a mystique: a valid, intangible, non-materialistic experience.” As an illustrator, I’ve decided to study the role of the artist in conservation. I’m encouraged and challenged by what I’m learning, and I’m looking forward to sharing more thoughts with you in future posts! Until then, please participate in this conversation with me. Are you an artist or photographer in the outdoor industry? Speak up or tag someone you know.
Sneak Peak of the @typehike exhibition, featuring 24x36" screen-printed posters.⠀
Starting tomorrow, we're taking over @BlockThirtySeven's Instagram, to post a series of photos from @ChiDMkt ⠀